Tim Cooper, "Longer Lasting Products: Alternatives to the Throwaway Society"
Go..r P.. Co | 2010-10-01 | ISBN: 0566088088 | 460 pages | PDF | 9,3 MB
The present economic system requires us to consume and throw away more and more goods. Yet often it's our desire, and the best interests of the environment, for these goods to last. The contributors to this book, who comprise many of the most significant international thinkers in the field, explore how longer lasting products could offer enhanced value while reducing environmental impacts. If we created fewer but better quality products, looked after them carefully and invested more in repair, renovation and upgrading, would this direct our economy onto a more sustainable course? The solution sounds simple, yet it requires a seismic shift in how we think, whether as producers or consumers, and our voracious appetite for novelty. The complex range of issues associated with product life-spans demands a multidisciplinary approach. The book covers historical context, design, engineering, marketing, law, government policy, consumer behaviour and systems of provision. It addresses the whole range of consumer durables - vehicles, kitchen appliances, audio-visual equipment and other domestic products, furniture and floor coverings, hardware, garden tools, clothing, household textiles, recreational goods and DIY goods - as well as the re-use of packaging. Longer Lasting Products provides policy makers, those involved in product design, manufacturing and marketing, and all of us as consumers, with clear and compelling guidance as to how we can move away from a throwaway culture towards an economy sustained by more durable goods.
'...the book has been overwhelmingly successful in bringing out and presenting an issue that is of supreme importance in today's context. The readers would find this work immensely useful and thought provoking. It may also inspire bright minds to think afresh about marketing and set out to answer sticky research ssues in the Marketing theory. I recommend this book especially for Doctoral level students in Marketing.' --Himandri Roy Chaudhuri, VISION Journal FileSonicWuploadFilePostCrocko